Book Review: 5 Minutes to a Great Real Estate Letter

John D. Mayfield has been practicing real estate as a broker in Missouri since 1981. He owns and operates multiple offices, is an active lecturer and trainer and a contributing writer for REALTOR Magazine Online. While Mayfield practices real estate in Missouri, the subject of 5 Minutes to a Great Real Estate Letter is relevant to all real estate agents and brokers, including those in the Golden State.

Marketing letters are the first contact many clients have with their real estate agents. Presenting yourself through these letters as professional, intelligent and aware of current trends is imperative. Mayfield’s approach to letter writing is intentionally universal as the book is designed as a starting point for almost any kind of real estate correspondence. Yet, the author also encourages users to personalize the letters as much as possible to brand their services through polished and truly unique correspondence.