Buyers get personal with a letter to the seller
loading...
loading...
Do you sense your buyer’s offer will more likely be accepted if it is accompanied by a personal letter from the buyer?
- Yes (80%, 208 Votes)
- No (20%, 51 Votes)
Total Voters: 259
This article comments on the practice of buyers submitting a personal cover letter to the seller to help clinch the deal when competing offers have been submitted.
A little sincerity goes a long way today
Agents are increasingly pushing their buyers to submit more than a purchase agreement when making an offer to buy a home, reports a recent article by the New York Times.
Personal letters and even baked goods can win-over a hesitant seller, giving the buyer just enough of a competitive edge to garner the seller’s acceptance when multiple offers have been submitted. It seems that cash is nice, but love letters sweeten the deal.
End of free preview
The rest of this content is only available to first tuesday Members. If you are a current first tuesday Member, please login above.
Not a current Member? For only $29.50, our Annual Membership includes access to:
- the first tuesday journal;
- over 350 first tuesday real estate forms;
- over 35 FARM letters; and
- a 16-book reference library and more!
To sign up, visit firsttuesday.us!
loading...
loading...
About The Author
ft Editorial Staff
is the writing staff comprised of legal editor Fred Crane, In-House Broker Consultant Fernando Nunez and writer-editors Connor P. Wallmark, Giang Hoang-Burdette, Jeffery Marino, Carrie B. Reyes, Sarah Cantino, Matthew Taylor and Matthew Shade.
Agree with the “effectiveness” concept, but totally disagree on the level of business. I believe in the idea of personal involvement, but do believe that the ability to compose a tear jerk letter should NOT be the deciding factor in who gets to buy the home. Imagine the sophisticated industry which will spring up to create the most empathy for their client. Gathering the necessary funds to purchase, and being able to become aware of the home, then bidding successfully is enough. Seeing a worthy client get out bid is hard enough, seeing them lose out to 4 dozen long stemmed roses and a degree in Poetry would be too much to bear. One can only imagine the video’s with family connections, etc. that the agents would soon be asked to present with the offer. Highest and best, and forget the rest, lest ye become a pest.
loading...
I’ve been using a Buyer letter for a while. I also prefer to present my Buyer’s offer in person to the seller along with the letter. The biggest problem I have is with the listing agent telling me that I can’t do that! Or that the
seller will only take offers through their agent.
loading...
I am 100% in support of a Buyers Letter. I have found it to be a very positive approach in getting my Buyers offers accepted. I try, for the most part, to present most of my Buyers Offers directly to the Seller along with the Sellers Agent, provided the Agent feels comfortable with allowing me to do this. I always try to have a set of copies for all present during my presentation. I have found this “special touch” to be very successful. This allows me the opportunity to enlighten the Seller with positive comments made by the Buyer while also complimenting the Sellers Agent on doing such a wonderful job marketing the Sellers property. I like to tell a little bit about the Buyer and Buyers family, this seems to help too. By having a letter in addition to the personal presentation of the offer, this allows the Seller to have something in hand that they can read over and over again and share with family and friends. I think that this can be what it takes to give that final touch needed in making the decision to Accept my Buyers offer over any other offers received.
loading...