Make real estate apps work for you, and you will do well
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Do you use or instruct your buyers to use real estate apps?
- No (65%, 26 Votes)
- Yes (35%, 14 Votes)
Total Voters: 40
This article offers an argument for agents to make the most of popular real estate apps and websites, rather than rejecting them as usurpers of agent authority.
Real estate listings for all
Real estate apps may give buyers an edge in their search for the perfect home, a recent article in the New York Times reports. Smartphone apps from Zillow, Trulia, and newcomer House Hunter offer average Joes a variety of information on available homes in local markets.
Zillow and Trulia have steadily increased their presence as a platform for property sales in the real estate industry since their introduction some years ago. Zillow offers laymen information on local listings, sales history and specifications on properties, ownership and mortgage amounts, estimated rent and sale prices asked for properties held out for sale, and will even notify users when a specific property has been listed for sale or has been sold. Zillow also has the capacity to calculate down payments and interest rate options.
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About The Author
Sarah Cantino
is lead editor for the Landlords, Tenants and Property Management and Real Estate Property Management books.
Great article. As the developer of House Hunter, I could not agree more. In fact, this is often what we tell realtors we are working with. In our case, our app is about enhancing the communication between an Agent and their Client. We want buyers to rely on an Agent and their expert knowledge to help find the best homes to view.
With our app, buyers can document exactly what they are looking for and how important each feature is to them and then share that detail with their agent so the agent can then find the right homes. Once the buyer and agent have visiting several properties, the buyer can share how they are viewing and scoring homes with the agent so they agent knows exactly what the client thinks of each home.
With the ability to capture photos and notes, the buyer will be much more organized. The app makes the process so much more efficient.
And to address your main point of making apps work for you, we have even made a way for agents to brand the app and share it with clients. What a better way to show how tech savvy you are than by giving them an app that has your branding and messaging as part of the overall app experience?
Great article with a excellent perspective on the value of apps to a realtor.
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