Turn renters into owners by demonstrating homeownership’s savings

Use an ownership expenditure analysis to show prospective homebuyers how ownership will create savings over renting, and create more deals.

Show them the money!

Market got you down? Don’t just passively wait for referrals or walk-ins— find clients by FARMing qualified tenants and converting them into homebuyers.

Many of these tenants have never considered buying since they assume homeownership is financially unfeasible. Preparing an ownership expense analysis for review with potential homebuyers gives a realistic picture of the actual monthly cost of homeownership. Comparing today’s home prices, interest rates and utilities with the rent and utilities they now pay as tenants, will likely encourage them to reconsider homeownership.

Agents have not usually gone to great lengths for most homebuyers – after all, all buyers’ agents have historically been known (in multiple listing service (MLS) jargon) as “selling agents,” despite the fact they are doing the job of a buying agent. Their job is to help buy, not sell.